What Memorytrends said...

Here's what Beth Hess, editor of Memorytrends Magazine, reported as trends and hot products from CHA summer (my notes in orange):

The Craft & Hobby Association Summer Show provided an array of new product collections for crafters of all kinds. New yarn textures and colors are likely to inspire papercrafters. So, too, are artist materials. One of the hottest new scrapbooking products of the show is the IOD Paintables collection from Prima. These 12"x12" sheets of cardstock feature outlines of swirls, flowers, and more and are designed to be colored in with paints, markers, color pencils, chalks, or any other color medium. Co-creator Josie Celio says, "I forget how much fun coloring is until I started with this line. It's a form of expression many of us haven't used in a long time." Judging by the crowds watching the demos and placing their orders, others agree scrapbookers are ready to incorporate more of their artistic self and products they already own, like ink pads and pens, in this way. (Watch for more about artistry in journaling and scrapbooks in the September issue of Memorytrends Magazine.)

Other Products that stood out:

• Glue Arts GlueGlider Max - a large adhesive gun runner
  
• Dove of the East - Japan Collection

Other Trends Spotted:

• Birds, Trees flocks of owls, bird-shaped chipboard mini-albums from Piggy Tales & Maya Road, penguin Christmas paper from Imaginisce
  
• Swirls, Paisley
• Calendar projects Karen Foster, Flair, and others; getting ready for Christmas gifts
  
• Unique shapes in mini albums, board books, spiral journals, etc.
• Storage, storage, storage - this category just keeps growing (and becoming more fashion-forward and in-line with today's decorating trends) I'm guessing that this product line offers a high return for both manufacturers and retailers, hence the flood