Happy Birthday, Lillian Grace!

My best friend's "baby" is one year old today! Here's a recent layout to prove that I have been scrapping. Can you believe that all these photos were taken on my iPhone, indoors, without a flash?

July flew by without a single blog post. Bad blogger! If anyone is interested, I've been doing lots of little things: painting the old scrap room, organizing the new one; gardening, which really equates to watering the dying plants; learning what I can about SEO (search engine optimization), sepecially since the release of Bing and the whole scary Microsoft/Yahoo thang; pouting that I didn't get to go to CHA but pumped that Noell & Izzy are doing such a great job capturing the show; seeing positive effects of yoga and twice-weekly muscle power; oh, and becoming one with QuickBooks and customizing reports.

School starts soon, so Joseph is trying to enjoy what's left of summer. He's in the water at every chance and earned two first place ribbons at BeachFest. Apparently, he's quite the runner. Basketball Camp was this week, and next week he's at Camp Thurman. Then it's orientation week at his new school. Uh, there goes summer!

My Scrapbooking Wish List...for now

I've been clearing out my old scrap room and setting up my new craft closet (read: less space for the same amount of stash.) And despite now having less space and adopting the "Light" theme this year, there are a few things I really want. I rarely purchase these wish list items; I guess there's fun in posting them, tho.

Fiskars Threading Water Border Punch
Fiskateer Kelly Jo has a You Tube tutorial how to do the treading water corners.

I'm pretty sure I need a Bind It All

and some of the Bind-It-All supplies, like
Binder Wire and these Bracket Shape Covers by Theresa Collins

I think I could do some real cute damage with these Scalloped Circle Giga Punches from Marvy Uchida



Of course, all the new stamps from Ali Edwards and Technique Tuesday will be hot sellers:

OK. That's enough for now. Speaking of hot sellers, I'm sure to post some of my predictions from last week's CHA show. After a look through my blog reader, I'll post my thoughts.

Twitter from CHA! and a giveaway!

If you Twitter and you're going to CHA, or just twittering about CHA, be sure to place the hash tag #chaw09 in all of your tweets. That way, inquiring minds can subscribe to http://search.twitter.com/search.atom?q=%23chaw09 and get all the feeds with #chaw09 in them!

There are several ways to check out the tweets from #chaw09:

• In your browser, go to http://search.twitter.com/search.atom?q=%23chaw09
• To subscribe to the feed, go to http://search.twitter.com/search.atom?q=%23chaw09 and click on the feed icon, and add it to your reader.
• I've also added the feed to my blog in the sidebar, so you can come to my blog to read all the tweets from CHA.

To test it out, go to Twitter and post with #chaw09 in your update, then go to the feed and watch it appear. The possibilities are endless!

Learn more about feeds here.

Any questions? I'll try to answer them if I can.

Oh, and don't forget to post a comment, whether or not you'll be twittering from #chaw09. At the end of CHA, I'll randomly choose a winner to receive a 20-sheet pack of Bazzill cardstock #sbpga.

Official Scrapbooking Hash Tags

With CHA right around the corner, and lots of tweets going and not going, I propose official scrapbooking hash tags. Game? Any more to add?

#scrap = anything SBR
#chaw09 - 2009 CHA Winter Show
#chas09 - 2009 CHA Summer Show
#sbpga - scrap book product give away
#sbc - scrap booking contest

Scrapbooking meets "The Office"

I loooove Cosmo Cricket. Not just the product, but also all the people of the company. Lindsay (used to be with SEI) and Julie and Eric (the famous Comstocks at WRMemory Keepers keep it real and keep it really funny. These videos are proof. And they're doing a great job using their blog and video performances to create interest around their new products. They have made the ideal scrapbooking company. I hope Larry knows how lucky he is. (Note: CHA is the huge trade show in Anaheim, CA every January. My quote about CHA: "When a scrapbooker dies and goes to heaven, it looks a lot like CHA.")

Texas 2008: GASC vs. CKU

This year, CKU-Houston is scheduled for the same weekend as GASC-Arlington. So why does this matter? Well, I'm in Houston. The big show every year is the GASC in Arlington, just outside of Ft. Worth. It's one of the largest shows and I've attended every year since I discovered scrapbooking. My parents and my sister live in Arlington, so the June event has been my busman's holiday for years. I can't pass up free room and board and babysitting!

GASC, which in now owned and run by F&W Publishing, is getting head-on competition from the other major player, CK Media. Texas will be torn in two. The Rubber Stamp & Scrapbook Expo , usually the second week of June in Houston, is switching venues and seasons. It will be in Conroe, north of Houston, in October for 2008. But Texas scrappers may find themselves torn between the two early summer events.

The difference is in the offering. GASC is a traditional trade show, with a vendor hall plus classes running all three days. CKU is education-focused, filled with celebrities and lots of sponsor product. It will be interesting to see how it all plays out.

Scrapbooking's Image

Marianne shared how she would like to see scrapbooking portrayed in the media:

Scrapbooking is so often ridiculed because of the following it has created. Realistically, scrapbooking has been around for many years, in fact centuries, in one form or another. [We take] pride in our works.

I agree. Scrapbooking shouldn't be portrayed as a separate lifestyle, but simply as an extension of our lives. We're already taking photos; we're already making memories. Scrapbooking is a way for us to showcase and share them. Focusing solely on the creative aspect alienates newcomers. Scrapbooking is a great gateway to crafts, but it's not where it starts. It starts with a memory. And scrapbooking helps us appreciate the moments that become memories.

What Memorytrends said...

Here's what Beth Hess, editor of Memorytrends Magazine, reported as trends and hot products from CHA summer (my notes in orange):

The Craft & Hobby Association Summer Show provided an array of new product collections for crafters of all kinds. New yarn textures and colors are likely to inspire papercrafters. So, too, are artist materials. One of the hottest new scrapbooking products of the show is the IOD Paintables collection from Prima. These 12"x12" sheets of cardstock feature outlines of swirls, flowers, and more and are designed to be colored in with paints, markers, color pencils, chalks, or any other color medium. Co-creator Josie Celio says, "I forget how much fun coloring is until I started with this line. It's a form of expression many of us haven't used in a long time." Judging by the crowds watching the demos and placing their orders, others agree scrapbookers are ready to incorporate more of their artistic self and products they already own, like ink pads and pens, in this way. (Watch for more about artistry in journaling and scrapbooks in the September issue of Memorytrends Magazine.)

Other Products that stood out:

• Glue Arts GlueGlider Max - a large adhesive gun runner
  
• Dove of the East - Japan Collection

Other Trends Spotted:

• Birds, Trees flocks of owls, bird-shaped chipboard mini-albums from Piggy Tales & Maya Road, penguin Christmas paper from Imaginisce
  
• Swirls, Paisley
• Calendar projects Karen Foster, Flair, and others; getting ready for Christmas gifts
  
• Unique shapes in mini albums, board books, spiral journals, etc.
• Storage, storage, storage - this category just keeps growing (and becoming more fashion-forward and in-line with today's decorating trends) I'm guessing that this product line offers a high return for both manufacturers and retailers, hence the flood
  

Hot products to warm up our winter

Here are some of the products and trends I think will be hot coming out of CHA-S. What do you think?

• More of the warm, rich colors from January's CHA plus brighter blues (mentioned here)
• Texture and more texture - flocked, glitter, embroidered, stuff that screams "touch me!"
• More felt, velvet and lace, especially in rolls and ribbons, but also in flowers. Look for it from Queen & Co., Prima, Maya Road and others
• More interactive projects - see-through pages, flip books, hide & seek flap book and barn doors from Piggy Tales
• Anything transparent, like acetate, film, acrylic - the digital layered look goes beyond paper
• Home printers and multiple ways to use them - think hybrid and transparencies
• Glue Arts' Glue Glider Pro, which won the Art Materials Magazine Most Innovative Product Award - this is a must-have for serious scrappers
• Prima - with a special eye on the new Printables - something very different for scrapbooking (let's cross over to the art material aisle and grab some water brushes for our distress inks!)

Come back for more as I add to the list!

Hands-Down favorite

I'm thumbing through the August/September Memory Makers. (ACK! September?!?) Word is out that this is a phenomenal issue and that the new Memory Makers is on track to be an all-around great scrapbooking magazine.

I did my initial scan-through and immediately felt compelled to share with you my pick of the issue. Hands down his layout, "Hands-On Mom" by Linda Harrison (pg. 76), is my favorite.

There are so many reasons why this layout works, plus it's a PERFECT example to show beginners the basic rules of design and how they can successfully scrap that pile of photos. Do you see what I see?

• Rule of thirds (the photos on the right axis; the title on the top axis)
• Visual triangle (pink accents)
• Great use of older photos (those square black and white prints have the processing date in the white border)
• Poignant journaling - short, meaningful, heartfelt
• Effective title - sums it up and draws the viewer to read the journaling
• Good use of patterned paper - just one sheet of a tone-on-tone graphic

And if you look closely, you can see the repetitive use of circles inspired by the patterned paper: the hyphen of the title, the brads in the visual triangle, the rhinestones in the flower, and don't forget, the round blow-up pool in the photos.

Great job, Linda, and thank you Memory Makers for showcasing this layout.

I'll get to read in detail the entire issue, but I still see something missing -- from Memory Makers and the other consumer publications - - that could really help the scrapbooking industry. Can you guess what it is?

P.S. On a personal note (without any bearing on my decision to highlight this layout), Linda's page also is a comfort to me -- a single mother doing all I can to be a hands-on mom.

Tell me something I didn't know

Beth Mauro, editor of CNA Magazine, reported from GASC in Chantilly. Here are some quotes of note:

No matter what your crafting niche I highly urge you to attend consumer shows whenever possible. There is nothing better than seeing the industry through (these) customers' eyes. When crafting is your business there is a danger of getting jaded when it comes to products and projects. A short trip to a consumer show is like a shot of adrenalin.

My favorite part was seeing scrapbookers of every age, color, size and level of expertise. We saw three generations of scrapbookers visiting the show together and plenty of new moms looking to start a baby book. The crops were packed. Over a three day period, hundreds of scrapbookers dragged all their stuff in for the fun of scrapping with friends and soon-to-be-friends.

and

Digital Scrapbooking 101 classes were full as were sessions on getting photos off of your digital camera (I should take that one) and photo retouching. The fact that that attendees that come to this show are hardcore scrapbookers should prove that traditional scrapbooking and digital scrapbooking can co-exist under one roof. Will next year be the year of Hybrid Scrapbooking classes?

It boils down to this:

• Always remember the customer
• Scrapbooking is for everyone
• Never underestimate the passion of a scrapbooker

Don't let them define us

We need to take a stand against the antiquated mindset that scrapbooking is "dowdy" or "saccharine". There is a sexy side of scrapbooking, and we don't need (nor do we want) Martha Stewart to prove it for us.

Remember the Panty Journal?

How about Scrap City?

Consider some of the scraponistas out there and their cutting edginess.

Here's me looking down my nose at the Wall Street Journal article. Dowdy? Pfh.


We missed out when we failed to own our own definition of scrapbooking. And we're still explaining that it has nothing to do with doilies.

Mike Harnett warns us of stereotyping the category. And we need to heed the warnings across the board, especially regarding product development and usage. Not every scrapper wants the latest/greatest.

The only stereotype I want scrapbooking to have is that it's an activity for everyone. Scrapbooking is so personal and personalized that it can be whatever you want it to be. But the common denominator remains: memories.

So don't let some Wall Street know-it-all or high-brow hot shot define your passion or label your look. Besides, I'm quite sure the writers of both articles saved clippings of their printed stories, even before their first by-line.

So, what are your thoughts? Got any proof to the contrary? What image should scrapbooking have? Let's create it!

Let's get real

I'm pointing out the "reality" trend that has emerged in scrapbooking (perhaps a response to all those reality shows?). The trend has been looming, I mean, how many single photos layouts wallpapered with flowers can inspire Suzy Scrapbooker who only wants to organize and preserve her 3x5 snapshots of her teenager's ninth birthday?

To draw your attention to the recent surge, take these examples:

• Tara Governo's Imperfect Lives (F&W) tells the kind of wonderfully human, less-than-glorious stories that often go untold. Its pages are full of honest, edgy, quirky, humorous layouts about real life
• Tasra Dawson's Real Women Scrap and t.v. for busy women
• Memorytrends April 2007 cover story "What Women Want...and how scrapbooking gives it to them"
• The handful of blogs attacking and smacking celebs and wanna bes (and no, I won't provide the links...stay here and finish reading)

Here are some other observations. The number of inquiries for information for LSS business plans has decreased significantly. More hobbyists are waking up to the reality that operating an LSS is 99% retail and 1% scrapbooking. Real life (i.e., kids, the mortgage, aging parents, insert "any daily stress" here) or lack of business skills, foresight or critical thinking has pushed retailers to close their doors, and the predictions are realistic. Industry politicos worn of the impending doom; the number of LSSs in the US will be down to 800 by the end of the year; this vendor is not exhibiting at CHA-S, and that vendor is not going to Memorytrends.

All this is reactionary and old news in this cyber-fast world. What we really need is to be pro-active.

It’s raining men

Creating Keepsakes has announced its new editor. Replacing Tracy White is Brian Tippetts. Yep. A guy. He joins a handful of men making their way into the female-dominated world of scrapbooking. The guys have always been here; but now they’re getting face time.

CK started with Don Lampson. David Venable works side-by-side with Lisa Bearnson at QVC. And the first male Hall of Famer, Mitchell Kraft, was named in 2007.

F+W is doing it, too. David Pyle is now Group Publisher, formally held by industry matriarch Jeanne Wines-Reed. Steve Smith’s column, "Manly Memories," appears regularly in Memory Makers Magazine.

This sprinkle of men is just the beginning of the summer storm. There will be a gully-washing this year in the industry, brought on and carried out by the “guys who get it.” Are you ready to ride the winds of change?

The week of "the call"; RIP Irv Rubens

Today is the day scrapbookers around the world (at least in the United States, Canada (excluding Quebec), England and Wales) who entered the Creating Keepsakes Hall of Fame contest anxiously await a call from founding editor Lisa Bearnson. She makes "the call" to all 25 winners. If you get "the call," it most likely will change your life forever.

Scrapbookers that make the Hall of Fame go on to contribute to the magazine on a consistent basis, design the hot products we will lust for a year from now, and get book deals that feature their special style or approach. Some accept the HOF as a pinnacle and go on to reach other life goals, scrapbooking-related or not.

There will be the drama...of waiting for the call, watching the boards, counting the number of secret toots, hearing the disappointments, then the jealousies. It's the same every year.

And every year I am blown away by the winners - and the honorable mentions - and their ability to inspire and touch scrapbookers of all levels. Their pages are very powerful. And everyone who enters a competition such as the Hall of Fame pours forth their best and newest work. Just entering the contest and meeting the required assignments can be self-satisfying.

Congratulations to everyone who entered, and especially to those who get "the call."

P.S. I just received notification that the founder of Pioneer Photo Albums, Jason ("Irv") Ruebens, passed away at the age of 99. Born in New York, he started Ruko Camera Cases in the early 1940's and then moved on to California in 1960, eventually creating the nucleus of what is today Pioneer Photo Albums. Pioneer Photo Albums continues on strongly with his work ethic, and is still run as a privately-owned company by the family members who will greatly miss his presence.

ScrapbookING, yes!

Here's an article that warns us that we --as a market/industry-- have gone overboard and scrapbooking is now alienating consumers. Perception has crossed from overwhelming to down-right frightening. From the author:

Scrapbooking is everywhere...There is even a television show about it, which I watched one time simply out of sheer disbelief.

Upon leaving the store, I had the urge to down a whiskey to counterbalance the act of purchasing scrapbooking supplies on a Friday night. But since I don't drink whiskey, I settled for a raspberry martini, which took the edge right off my uncomfortable foray into the world of scrapbooking.

It seems my old method of sitting down biannually with five photo albums and a shoe box full of pictures no longer cuts it.

...scrapbooking highlights my inadequacies in the craft department, takes too long, and makes my fingers and my neck ache.

It makes me sad, because there is only one rule in scrapbooking: If you're having fun, then you're doing it right. The author of the article was not having fun. And I don't know who looses more: that we loose a customer, or that she looses confidence in her capacity to creatively preserve her memories.

Scrapbooking is not about getting excited over the latest and greatest products. It's about finding and embracing a way to integrate memory preservation into our lifestyle so we become more passionate about our life.

Expanding the Passion @ Sea

I caught this article from the Detroit Free Press...

Some people's greatest legacy is the memories they bequeath their children and grandchildren.

That's one reason for scrapbooking, a hobby so popular that a Google search reveals more than 850,000 Web pages devoted to the pastime.

Identifying a niche, Princess Cruises recently launched a maritime first, Scrapbooking@Sea. The scrapbook curriculum offers a regular series of onboard classes and a specially created kit with themed pages. Currently available on select ships, scrapbooking had proved so popular in field tests, says Jan Swartz, Princess' senior vice president of customer service and sales, that the line now expects to roll out the program across its fleet of 15 vessels by early this year.

"In a cruise-ship setting, where passengers are on vacation and have spare time to try new things," says Princess spokeswoman Karen Tetherow, "scrapbooking is the perfect opportunity to pick up a new hobby."

Princess' Scrapbooking@Sea kit contains decorative papers, stickers and rub-on emblems along with instructions on how to build five vacation-themed pages. The pages can be used to create decorative backdrops for photos from typical cruise activities such as welcome aboard events, days at sea, shore excursions or formal evenings.

Fiction story tells the truth about scrapbooking

Author Rebeca Seitz provided an interview on GoDeKalb.com about her new scrapbooking fiction book due out in early March. Prints Charming (WestBow Press) is about four women with very different life paths bound together by their love of scrapbooking. The book will be available at book stores everywhere and on Amazon.com. Rebecca is doing an extensive tour to scrapbooking shows and local scrapbooking stores to promote the book.

I had the privilege to pre-read the book and provide a quote for the cover. Prints Charming demonstrates the "power scrapbooking has to develop and strengthen relationships," and that story -- even in fiction form -- needs to be told. Prints Charming's distribution will be wide-spread, and many readers, who have never been exposed to scrapbooking, will have a positive and non-threatening introduction to our passion: fiction lovers, Christian book readers, crafters, etc.

So you can see

Here's a list of companies and products I reviewed on the Diva Craft Lounge from CHA:

Theme: Quality through rich, luxurious textures

Papers:
Paper Elements
Daisy Bucket
Luxe Designs

Embellishments:
Felt: Tinkering Ink, Queen & Co.
Velvet: De Ja Views, SEI, Imaginisce
Chipboard: My Mind's Eye embossed chipboard; Magistical Memories food quality chipboard
Film in the PageSage press kit

Journalling:
Karen Russell Journaler's Notebook (MT release)
Graph papers: Scenic Route, Dream Street

Color:
Black & White
Aqua
Plums

Tools:
7 Gypsies punch
Bind It All
The Slice
Karen Foster's Scraparatus
*Purple Cow's Freestyle

Organization:
Clip It Up
Arccivo
*KFD's Scrap Apron
*ScrapEze vertical paper holder (MT release)

Give the Gift of Scrapbooking:
Love Books
My Book
Speaking Up
*Photopoly
*SEI's Minute Memories (MT release)

The asterisk indicates the companies/products that deserve mention but I didn't talk about because of time or because Diva Danielle and Jan covered them.

Of course, there are many other wonderful finds at CHA, and I would love to hear about your favorites!

CHA: I felt the felt!

I'm recovering from CHA, so here's a quick summary. For a more detailed report, listen to my segment on the Diva Craft Lounge.

The theme of this year's show was Quality -- my guess, a tactile reaction to the fast-growing digital market. Look for lots of luxurious textures in paper and embellishments like 80 pound text double sided patterned papers, embossed chipboard, and textiles like velvet, felt and corduroy. Reoccurring color themes were in black & white, teal with everything, and rich plums, burgundies and ivories.