Saturday, June 30, 2007

Hands-Down favorite

I'm thumbing through the August/September Memory Makers. (ACK! September?!?) Word is out that this is a phenomenal issue and that the new Memory Makers is on track to be an all-around great scrapbooking magazine.

I did my initial scan-through and immediately felt compelled to share with you my pick of the issue. Hands down his layout, "Hands-On Mom" by Linda Harrison (pg. 76), is my favorite.

Hands-on Mom by Linda HarrisonThere are so many reasons why this layout works, plus it's a PERFECT example to show beginners the basic rules of design and how they can successfully scrap that pile of photos. Do you see what I see?
  • Rule of thirds (the photos on the right axis; the title on the top axis)
  • Visual triangle (pink accents)
  • Great use of older photos (those square black and white prints have the processing date in the white border)
  • Poignant journaling - short, meaningful, heartfelt
  • Effective title - sums it up and draws the viewer to read the journaling
  • Good use of patterned paper - just one sheet of a tone-on-tone graphic
And if you look closely, you can see the repetitive use of circles inspired by the patterned paper: the hyphen of the title, the brads in the visual triangle, the rhinestones in the flower, and don't forget, the round blow-up pool in the photos.

Great job, Linda, and thank you Memory Makers for showcasing this layout.

I'll get to read in detail the entire issue, but I still see something missing -- from Memory Makers and the other consumer publications - - that could really help the scrapbooking industry. Can you guess what it is?

P.S. On a personal note (without any bearing on my decision to highlight this layout), Linda's page also is a comfort to me -- a single mother doing all I can to be a hands-on mom.

Monday, June 25, 2007

Tell me something I didn't know

Beth Mauro, editor of CNA Magazine, reported from GASC in Chantilly. Here are some quotes of note:
No matter what your crafting niche I highly urge you to attend consumer shows whenever possible. There is nothing better than seeing the industry through (these) customers' eyes. When crafting is your business there is a danger of getting jaded when it comes to products and projects. A short trip to a consumer show is like a shot of adrenalin.

My favorite part was seeing scrapbookers of every age, color, size and level of expertise. We saw three generations of scrapbookers visiting the show together and plenty of new moms looking to start a baby book. The crops were packed. Over a three day period, hundreds of scrapbookers dragged all their stuff in for the fun of scrapping with friends and soon-to-be-friends.
Digital Scrapbooking 101 classes were full as were sessions on getting photos off of your digital camera (I should take that one) and photo retouching. The fact that that attendees that come to this show are hardcore scrapbookers should prove that traditional scrapbooking and digital scrapbooking can co-exist under one roof. Will next year be the year of Hybrid Scrapbooking classes?
It boils down to this:
  • Always remember the customer
  • Scrapbooking is for everyone
  • Never underestimate the passion of a scrapbooker