ScrapbookING, yes!

Here's an article that warns us that we --as a market/industry-- have gone overboard and scrapbooking is now alienating consumers. Perception has crossed from overwhelming to down-right frightening. From the author:

Scrapbooking is everywhere...There is even a television show about it, which I watched one time simply out of sheer disbelief.

Upon leaving the store, I had the urge to down a whiskey to counterbalance the act of purchasing scrapbooking supplies on a Friday night. But since I don't drink whiskey, I settled for a raspberry martini, which took the edge right off my uncomfortable foray into the world of scrapbooking.

It seems my old method of sitting down biannually with five photo albums and a shoe box full of pictures no longer cuts it.

...scrapbooking highlights my inadequacies in the craft department, takes too long, and makes my fingers and my neck ache.

It makes me sad, because there is only one rule in scrapbooking: If you're having fun, then you're doing it right. The author of the article was not having fun. And I don't know who looses more: that we loose a customer, or that she looses confidence in her capacity to creatively preserve her memories.

Scrapbooking is not about getting excited over the latest and greatest products. It's about finding and embracing a way to integrate memory preservation into our lifestyle so we become more passionate about our life.