Monday, March 19, 2007

The week of "the call"; RIP Irv Rubens

Today is the day scrapbookers around the world (at least in the United States, Canada (excluding Quebec), England and Wales) who entered the Creating Keepsakes Hall of Fame contest anxiously await a call from founding editor Lisa Bearnson. She makes "the call" to all 25 winners. If you get "the call," it most likely will change your life forever.

Scrapbookers that make the Hall of Fame go on to contribute to the magazine on a consistent basis, design the hot products we will lust for a year from now, and get book deals that feature their special style or approach. Some accept the HOF as a pinnacle and go on to reach other life goals, scrapbooking-related or not.

There will be the drama...of waiting for the call, watching the boards, counting the number of secret toots, hearing the disappointments, then the jealousies. It's the same every year.

And every year I am blown away by the winners - and the honorable mentions - and their ability to inspire and touch scrapbookers of all levels. Their pages are very powerful. And everyone who enters a competition such as the Hall of Fame pours forth their best and newest work. Just entering the contest and meeting the required assignments can be self-satisfying.

Congratulations to everyone who entered, and especially to those who get "the call."

P.S. I just received notification that the founder of Pioneer Photo Albums, Jason ("Irv") Ruebens, passed away at the age of 99. Born in New York, he started Ruko Camera Cases in the early 1940's and then moved on to California in 1960, eventually creating the nucleus of what is today Pioneer Photo Albums. Pioneer Photo Albums continues on strongly with his work ethic, and is still run as a privately-owned company by the family members who will greatly miss his presence.

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