Monday, June 25, 2007

Tell me something I didn't know

Beth Mauro, editor of CNA Magazine, reported from GASC in Chantilly. Here are some quotes of note:
No matter what your crafting niche I highly urge you to attend consumer shows whenever possible. There is nothing better than seeing the industry through (these) customers' eyes. When crafting is your business there is a danger of getting jaded when it comes to products and projects. A short trip to a consumer show is like a shot of adrenalin.

My favorite part was seeing scrapbookers of every age, color, size and level of expertise. We saw three generations of scrapbookers visiting the show together and plenty of new moms looking to start a baby book. The crops were packed. Over a three day period, hundreds of scrapbookers dragged all their stuff in for the fun of scrapping with friends and soon-to-be-friends.
Digital Scrapbooking 101 classes were full as were sessions on getting photos off of your digital camera (I should take that one) and photo retouching. The fact that that attendees that come to this show are hardcore scrapbookers should prove that traditional scrapbooking and digital scrapbooking can co-exist under one roof. Will next year be the year of Hybrid Scrapbooking classes?
It boils down to this:
  • Always remember the customer
  • Scrapbooking is for everyone
  • Never underestimate the passion of a scrapbooker

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